Together we are an award-winning team of experienced marketing strategists. Each with our own area of expertise and merits, we offer a wide range of skills to develop and deliver meticulously planned marketing strategies.

Jules Quested-Williams

Director UK & EU Office

The brains and driving force behind Built for Marketing, Jules Quested-Williams has over three decades of experience within the built environment sector and across the wider local industry. Her passion, energy, and personality are just some of her attributes that ensures Built for Marketing and the team are constantly moving forwards and striving to do more.

Jules is a director, developing new business and overseeing all client accounts. Focusing on developing each client’s strategy to be bespoke to them, Jules is always involved in the initial planning process and scope of work.

With board level experience in Sales and Marketing, Jules often develops and implements sales strategies for our clients in addition to developing organisational strategies, structures, and processes for improving the effectiveness of an organisation.

She has a love for the island of Madeira and the occasional gin and tonic, but Built for Marketing is Jules’ baby, which means she rarely switches off.

Penny Williams

Director UK Office

Penny prides herself on helping businesses connect and engage with their customers, creating great content to achieve their goals. With a background in broadcasting and big events, she specialises in creating radio campaigns and audio content for websites and podcasts as well as event planning and creating memorable experiences.

A lover of all things content based on her extensive knowledge of PR, social media support and training and media buying means she adds value to every campaign and every client.

Rita Barata

Associate Director, EU Office (Portugal)

Rita is a Portuguese architect with extensive research experience related to healthy building materials and with a postgraduate degree in Marketing & Product Management. After 7 years living and working in Barcelona, she recently moved to Portugal and started her position as Associate Director at Built For Marketing EU.

She worked for PMMT Arquitectura and was the leading head of Friendly Materials: an assessment tool that relates healthy indoors with its building materials. Rita is passionated about architecture, visual communication, design and life in general!

Rhian Hopkins

Marketing and Communications Associate, UK Office.

Rhian is a bright and bubbly character with extensive experience working in the travel industry and the media, managing marketing and events in a wide range of industries.

Rhian has a keen eye for detail, is highly organised and her experience makes her the perfect Marketing Communications Associate for Built For Marketing.

Rhian loves to think creatively and this allows her to come up with ideas and positive outcomes with commercial success.

Iris Wilke-Frank

Director, EU Office (Germany)

Iris has over a decade of experience within international marketing, marketing communication across borders and worldwide brand positioning.

Together with director Jules she has developed our new Built for Marketing EU services. Iris is based in Germany and is Director of Built for Marketing EU.

Sue Smith

Office Manager, EU & UK Office

Sue is one of those people who’ve lead a most extraordinary life. As a professional dancer she spent many years travelling around the world in circuses, dancing troupes and cruise liners. More recently, she has been managing retail and leisure spaces, including the Victoria and Albert Museum.

So it goes without saying, Sue brings a vast breadth of knowledge and experience to the team.

With a love of all animals, her current collection of five cats and a rabbit is somewhat tame when compared to her previous companions of Marmoset Monkeys!

She’s promised us she’ll write an autobiography so we can all understand her amazing life, but until then she oversees the smooth running of the Built for Marketing office and is on hand to assist with any enquiries you may have.

Mark Ledger-Beadell

Chairman, UK & EU Office

Mark Ledger-Beadell is the Chairman of Built For Marketing and is the Managing Director of Meta Corporate Finance and the Head of EMEA for CDI Global, the Cross Border M&A specialist.

In his M&A roles Mark is transaction-focused. All activity centres around the delivery of corporate transactions, whether they be:

  • Company sales

  • Management buy-outs and buy-ins

  • Development capital

  • Company acquisitions

In his coordination role for Europe, the Middle East and Africa, Mark ensures that the same standards of advice (as for Meta’s 20 year history in the UK) are replicated within the region and betwixt the other key economic regions serviced by CDI Global.

Mark has developed a deserved reputation for getting deals done and has specialised in complex shareholder issues from the perspective of sellers and management teams.

Kerry Richards

Associate Director, UK Office

Kerry is a talented marketeer and has over 30 years experience in providing creative and digital marketing services.

Her knowledge in website management, social media strategy and all things analytics makes her an incredibly valuable addition to our team. Because of this Kerry takes the lead on digital support for our clients helping them to maximise their digital presence.

Not only does Kerry bring a breadth of experience and knowledge to our team, but also blesses our UK office with her amazing sense of humour – making us even luckier to call her a true BFM’er.

João Lopes Cardoso

Social Media & Digital Communications Associate, EU Office

João is a multifaceted creative who has an arts background and over a decade of experience in content creation and planning for social media and digital platforms. His knowledge in photography, video and graphic design, together with a creative mind and a focus on detail, will certainly bring eye-catching results.

João likes to work in a team and to face challenges by finding practical and appealing solutions.

Jason Davis

Associate Creative Director, UK Office

With years of real, hands-on experience in design and advertising, Jason creates visual impact that sells. He works within Built for Marketing to deliver creative concepts, visualise campaign ideas, branding, websites, literature, advertising, point of sale and promotions for the UK and International companies- from the truly massive to the really minute.