Carina

Author Archives: Carina

The Golden Rule of Marketing? Keeping it Personal

All this talk of technology, trends, and buzzwords can hide what marketing is all about: building a relationship between your customer and your brand. All too often these days, marketers lose sight of this basic relationship, an instead run ambitious campaigns that ultimately fail to capture the attention of the...

How not to respond to negative online reviews

Every business knows how important reputation is to its success. Now that online reviews are commonplace, even for B2B companies, it’s important to understand how to respond to reviews – particularly when they’re negative. Negative reviews, whether on TripAdvisor, Google, Facebook or industry review sites, can be extremely damaging to...

Death By Email?

You’d be surprised how long it’s taken me to write this blog. My colleagues here at BFM are quite glad to finally get this one out in the ether. In light of this I’d thought its worth just a quick mention about, how marketing is a subtle art. Yes it...

Which social networks are right for your business?

Sorry, businesses: social media is here to stay. It’s becoming ever more important for a business to have some kind of social presence. In fact, it’s increasingly becoming an expectation – not just in B2C, but also in B2B markets. Although running and maintaining a social media page doesn’t cost...

We’ve Won a Construction Marketing Award!

Built for Marketing and Lucas ProTools have won the prestigious Best Product Launch in the Construction Marketing Awards 2015! The win was for our part in launching the world’s finest paintbrush: the ProFinish paint brush, which had won an “honourable mention” at the Red Dot Awards Product Design 2015 and now...

New Year, New Start?

Though it may just be another date in the calendar, a lot of businesses view the New Year as an opportunity to turn over a new leaf, launch new strategies, make a new start and implement much needed change within their organisation. Whether they are being taken over by another...

The Power (Bad and Good) of Social Media during a Disaster

This originally began as Part Two of my Periscope 101 guide – I began with a preface about the power of Periscope and Social Media during the Paris attacks, but as I wrote I couldn’t get away from the point and I quickly realised this deserved its own post. So...

Construction Marketing Awards 2015: We Are a Finalist!

Well what great News. We just can’t help but tell everyone about it. With great pleasure we are extremely proud to announce that we have been shortlisted for the Construction Marketing Awards under the Best Product Launch Category. After the hugely successful and high profile launch of Lucas ProTools ProFinish...