Author Archives: Harriet

Event Management

At BFM we aren’t what people usually think of when you hear Marketing Consultancy. Firstly we are a strategic consultancy specialising in creating and implementing strategic marketing plans across your sales and marketing teams. But that’s not all.  We can also form part of your complete marketing outsource for your...

Five outdated SEO practices you really need to ditch

On the surface, search engine optimisation (SEO) is simple: it’s a set of processes and practices that a brand or individual uses to try to shoot their website to the top of the Google search results page (SERP) for certain keywords. The difference between whether your business ranks first, second,...

Local SEO explained

Every local business knows that it’s pretty important to rank highly on Google’s results pages, but many see search engine optimisation (SEO) as something of a dark art. Big businesses employ entire teams of SEO experts to boost their companies to the top of the rankings – leaving SMEs struggling...

Why Rely on Guess Work? Tap into the Power of Psychology

Marketing strategies are integral to a successful business, enabling them to have that edge, compete with competitors, and ultimately prosper. To keep up with the fast developing world of business, leading brands including Heinz and Oxo are going to great lengths, even relying on psychology to give them an advantage. Tapping...

‘There is nothing more deceptive than an obvious fact.’

Sherlock Holmes – The Bascombe Valley Mystery The party season is nearly upon us, you find your mind wondering off to the next mince pie or glass of mulled wine . . . Businesses miss a huge opportunity at this time of year. Many managers are either kicking their heels...

Understanding Products and Services

Understanding where your products and services fit into the market place is an essential part of building a successful business. If you’re unsure exactly what your USP is, selling your company to potential customers will be all but impossible. At Built For Marketing, we work with ambitious businesses to identify...

Why understanding the Buyer’s Experience is so important

Every time a customer purchases a product or service, they choose the retailer, supplier or service provider for a reason. Whether it’s because they’re the cheapest, the friendliest, the most efficient or the most convenient, there’s a tipping point in every transaction that convinces the customer to part with their...

UK Construction Week

UK Construction Week 2015 took place from the 6th to 8th October, held at the colossal National Exhibition Centre in Birmingham. As one of the most significant events in the construction calendar, the show brought together businesses, individuals and innovators from every corner of the industry. Covering everything from design...

Built For Marketing Pull off a Stonking Global Investment Conference

Billed as ‘The Downton Abbey’ experience, Delegates and their Companions experienced four days of ultimate British country luxury. The conference took place at the stunning Buxted Park Hotel, based near Uckfield. Part of the Hand Picked Hotels chain, Buxted is steeped in history and set within the picturesque Sussex countryside....