Author Archives: Harriet

Event Management

At BFM we aren’t what people usually think of when you hear Marketing Consultancy. Firstly we are a strategic consultancy specialising in creating and implementing strategic marketing plans across your sales and marketing teams. But that’s not all.  We can also form part of your complete marketing outsource for your...

Three marketing lessons from notorious box office flops

Hollywood films often boast marketing budgets into the tens (or even hundreds) of millions of dollars, yet as box office flops like John Carter, The Lone Ranger and 47 Ronin show, a massive marketing budget isn’t always a good predictor of success. In fact, as marketers we can learn a...

Death By Email?

You’d be surprised how long it’s taken me to write this blog. My colleagues here at BFM are quite glad to finally get this one out in the ether. In light of this I’d thought its worth just a quick mention about, how marketing is a subtle art. Yes it...

The Basics of Building Your Brand For Online Marketing

Marketers love talking about brands. We’re sort-of obsessed with them, actually. When planning marketing strategies for our clients, usually the first thing we talk about is brand. When we talk about branding in marketing, we mean more than a brand name or a logo. Today, branding is a much broader...

Five outdated SEO practices you really need to ditch

On the surface, search engine optimisation (SEO) is simple: it’s a set of processes and practices that a brand or individual uses to try to shoot their website to the top of the Google search results page (SERP) for certain keywords. The difference between whether your business ranks first, second,...

Eight tips for boosting word-of-mouth marketing

Word-of-mouth marketing is incredibly important for businesses in the construction supply chain. In an industry where reputation and expertise matter more than price, recommendations are king. In fact, some businesses have told us that referrals can account for the majority of new custom. If you’re concerned that word-of-mouth marketing doesn’t...

Local SEO explained

Every local business knows that it’s pretty important to rank highly on Google’s results pages, but many see search engine optimisation (SEO) as something of a dark art. Big businesses employ entire teams of SEO experts to boost their companies to the top of the rankings – leaving SMEs struggling...

Which social networks are right for your business?

Sorry, businesses: social media is here to stay. It’s becoming ever more important for a business to have some kind of social presence. In fact, it’s increasingly becoming an expectation – not just in B2C, but also in B2B markets. Although running and maintaining a social media page doesn’t cost...

How well do you know your business?

Knowing your business, your USP and your market inside out is the best way to stay ahead of the competition and ensure your company gets the custom and revenue it deserves. However, though you’re probably familiar with your own corporate features, keeping up with a rapidly changing market place isn’t...