Jules

Author Archives: Jules

We are Construction Marketing Awards Finalists!

Built for Marketing are excited to announce that again we are Construction Marketing Award finalists. This time for our Strategic Planning and Management. We were appointed by our client Guthrie Douglas to reposition them into the Architectural Specification market. Our entry recognises our 18 months of research, planning and delivery. The...

Eight important questions to ask before rebranding

Your brand defines your business. It’s what sets you apart from your competitors. It’s more than a logo, a colour or a shape. Your brand encompasses everything that defines your company and the people in it. That’s why a rebrand is so exciting (and scary) – and why so many...

Event Management

At BFM we aren’t what people usually think of when you hear Marketing Consultancy. Firstly we are a strategic consultancy specialising in creating and implementing strategic marketing plans across your sales and marketing teams. But that’s not all.  We can also form part of your complete marketing outsource for your...

The Basics of Building Your Brand For Online Marketing

Marketers love talking about brands. We’re sort-of obsessed with them, actually. When planning marketing strategies for our clients, usually the first thing we talk about is brand. When we talk about branding in marketing, we mean more than a brand name or a logo. Today, branding is a much broader...

Five outdated SEO practices you really need to ditch

On the surface, search engine optimisation (SEO) is simple: it’s a set of processes and practices that a brand or individual uses to try to shoot their website to the top of the Google search results page (SERP) for certain keywords. The difference between whether your business ranks first, second,...

Eight tips for boosting word-of-mouth marketing

Word-of-mouth marketing is incredibly important for businesses in the construction supply chain. In an industry where reputation and expertise matter more than price, recommendations are king. In fact, some businesses have told us that referrals can account for the majority of new custom. If you’re concerned that word-of-mouth marketing doesn’t...

Local SEO explained

Every local business knows that it’s pretty important to rank highly on Google’s results pages, but many see search engine optimisation (SEO) as something of a dark art. Big businesses employ entire teams of SEO experts to boost their companies to the top of the rankings – leaving SMEs struggling...

Who leads who – marketing or sales?

Sales and marketing have a symbiotic relationship. Neither would exist without an element of the other, with marketing helping to drive sales and sales, in turn, helping to inform marketing. Finding the right balance between these two crucial corporate elements is essential for businesses that want to boost profits, increase...

Why Rely on Guess Work? Tap into the Power of Psychology

Marketing strategies are integral to a successful business, enabling them to have that edge, compete with competitors, and ultimately prosper. To keep up with the fast developing world of business, leading brands including Heinz and Oxo are going to great lengths, even relying on psychology to give them an advantage. Tapping...