Sharon

Author Archives: Sharon

Is Your Marketing as Short-Term as Your New Year Diet?

Short term marketing is all about immediate results – website traffic, sales, and online engagement. Some think it’s the more glamorous, more exciting part of marketing. In our experience, it’s the part that most businesses focus their efforts on because when it works, it reaps immediate reward which is gratifying...

Award Entries Made Easy

Are you familiar with the saying ‘actions speak louder than words’? Well, winning industry awards can do wonders for your company’s profile, brand and recognition. An industry award shows your clientele that you’re a) good at what you do and b) proud and passionate about what you achieve. So, why...

Why Use a Marketing Supplier?

It’s always a big step, deciding to bring a new supplier into the business. It can be a huge change; you worry if you’ve made the right decision or if they will be able to achieve the results promised etc. Of all the suppliers to bring into your business, bringing...

Which Comes First: Sales or Marketing?

We’re all in agreement that sales and marketing have a close relationship with each other, and all established businesses need sales and marketing teams to grow or maintain their market position. But if your business is young, or relatively small, you may not have any resource dedicated to either of...

The Golden Rule of Marketing? Keeping it Personal

All this talk of technology, trends, and buzzwords can hide what marketing is all about: building a relationship between your customer and your brand. All too often these days, marketers lose sight of this basic relationship, an instead run ambitious campaigns that ultimately fail to capture the attention of the...

Three marketing lessons from notorious box office flops

Hollywood films often boast marketing budgets into the tens (or even hundreds) of millions of dollars, yet as box office flops like John Carter, The Lone Ranger and 47 Ronin show, a massive marketing budget isn’t always a good predictor of success. In fact, as marketers we can learn a...

Live on the radio

On 14th December, Built for Marketing Director, Jules Quested-Williams was a guest on the UK Brand Show, live on Channel Radio. The show’s theme was ‘new business start ups’. Jules shared some of her wisdom on the subject as well as telling listeners how we approach brand development and why...

Built For Curling

Here at BFM, we love the festive season, almost as much as we love competitive sports! We challenged our friends at The Hideout to a night out at England’s only curling rink. It didn’t disappoint! We can highly recommend a trip to Fenton’s Rink in Tunbridge Wells. PS Don’t believe...

How well do you know your business?

Knowing your business, your USP and your market inside out is the best way to stay ahead of the competition and ensure your company gets the custom and revenue it deserves. However, though you’re probably familiar with your own corporate features, keeping up with a rapidly changing market place isn’t...