Sharon in the Hot Seat

As Sharon is the latest appointed Director of Built for Marketing, we thought it was only fair that you got to know her a little better. So, Sharon… Q. Describe your favourite Friday night? A. Eating and drinking, with friends and family. Q. Sum up your BFM experience A. At...

Why Use a Marketing Supplier?

It’s always a big step, deciding to bring a new supplier into the business. It can be a huge change; you worry if you’ve made the right decision or if they will be able to achieve the results promised etc. Of all the suppliers to bring into your business, bringing...

We’re at EduKent 2017!

This will be our first time exhibiting at the event and we can’t wait! Once again, we are teaming up with our partners, The Hideout. Together we are a marketing, creative partnership collaborating to strengthen our services. Working together for more than ten years, with distinctly different skill-sets, but identical...

Catch Us on the Radio!

Today, we were once again invited to be guests on the live UK Brand Show on Channel Radio with Penny Williams. Jules, Built for Marketing Director, shared her inspiring story of how she got to be where she is today, which isn’t the most conventional of routes! The conversation then...

We are Construction Marketing Awards Finalists!

Built for Marketing are excited to announce that again we are Construction Marketing Award finalists. This time for our Strategic Planning and Management. We were appointed by our client Guthrie Douglas to reposition them into the Architectural Specification market. Our entry recognises our 18 months of research, planning and delivery. The...

See you at the Construction Expo 2017

The leading construction event for the South East is upon us again which attracts more than 3,000 visitors and 200 exhibitors, this year celebrating its 10th anniversary. The Kent Construction Expo benefits from a comprehensive programme of themed workshops and displays of the latest product innovations. It’s the perfect opportunity...

Which Comes First: Sales or Marketing?

We’re all in agreement that sales and marketing have a close relationship with each other, and all established businesses need sales and marketing teams to grow or maintain their market position. But if your business is young, or relatively small, you may not have any resource dedicated to either of...

Eight important questions to ask before rebranding

Your brand defines your business. It’s what sets you apart from your competitors. It’s more than a logo, a colour or a shape. Your brand encompasses everything that defines your company and the people in it. That’s why a rebrand is so exciting (and scary) – and why so many...

The Golden Rule of Marketing? Keeping it Personal

All this talk of technology, trends, and buzzwords can hide what marketing is all about: building a relationship between your customer and your brand. All too often these days, marketers lose sight of this basic relationship, an instead run ambitious campaigns that ultimately fail to capture the attention of the...

How not to respond to negative online reviews

Every business knows how important reputation is to its success. Now that online reviews are commonplace, even for B2B companies, it’s important to understand how to respond to reviews – particularly when they’re negative. Negative reviews, whether on TripAdvisor, Google, Facebook or industry review sites, can be extremely damaging to...