Eight important questions to ask before rebranding

Your brand defines your business. It’s what sets you apart from your competitors. It’s more than a logo, a colour or a shape. Your brand encompasses everything that defines your company and the people in it. That’s why a rebrand is so exciting (and scary) – and why so many...

The Golden Rule of Marketing? Keeping it Personal

All this talk of technology, trends, and buzzwords can hide what marketing is all about: building a relationship between your customer and your brand. All too often these days, marketers lose sight of this basic relationship, an instead run ambitious campaigns that ultimately fail to capture the attention of the...

How not to respond to negative online reviews

Every business knows how important reputation is to its success. Now that online reviews are commonplace, even for B2B companies, it’s important to understand how to respond to reviews – particularly when they’re negative. Negative reviews, whether on TripAdvisor, Google, Facebook or industry review sites, can be extremely damaging to...

Event Management

At BFM we aren’t what people usually think of when you hear Marketing Consultancy. Firstly we are a strategic consultancy specialising in creating and implementing strategic marketing plans across your sales and marketing teams. But that’s not all.  We can also form part of your complete marketing outsource for your...

Death By Email?

You’d be surprised how long it’s taken me to write this blog. My colleagues here at BFM are quite glad to finally get this one out in the ether. In light of this I’d thought its worth just a quick mention about, how marketing is a subtle art. Yes it...

The Basics of Building Your Brand For Online Marketing

Marketers love talking about brands. We’re sort-of obsessed with them, actually. When planning marketing strategies for our clients, usually the first thing we talk about is brand. When we talk about branding in marketing, we mean more than a brand name or a logo. Today, branding is a much broader...

Live on the radio

On 14th December, Built for Marketing Director, Jules Quested-Williams was a guest on the UK Brand Show, live on Channel Radio. The show’s theme was ‘new business start ups’. Jules shared some of her wisdom on the subject as well as telling listeners how we approach brand development and why...

Five outdated SEO practices you really need to ditch

On the surface, search engine optimisation (SEO) is simple: it’s a set of processes and practices that a brand or individual uses to try to shoot their website to the top of the Google search results page (SERP) for certain keywords. The difference between whether your business ranks first, second,...

Eight tips for boosting word-of-mouth marketing

Word-of-mouth marketing is incredibly important for businesses in the construction supply chain. In an industry where reputation and expertise matter more than price, recommendations are king. In fact, some businesses have told us that referrals can account for the majority of new custom. If you’re concerned that word-of-mouth marketing doesn’t...

Built For Curling

Here at BFM, we love the festive season, almost as much as we love competitive sports! We challenged our friends at The Hideout to a night out at England’s only curling rink. It didn’t disappoint! We can highly recommend a trip to Fenton’s Rink in Tunbridge Wells. PS Don’t believe...