SAS International

Sector:
Building Products | Manufacturing

Services:
Branding | Mentoring | Positioning | Strategy

Overview:
Built for Marketing was given the main objective of developing and communicating with the German markets to support the sales team with new leads.

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The Challenge:

SAS International is a leading British manufacturer of quality metal ceilings and bespoke architectural metalwork. Installed in iconic, landmark buildings worldwide, SAS leads through innovation, cutting-edge design and technical acoustic expertise. Success is built on continued investment in manufacturing and achieving value for clients through world-class engineered solutions.

SAS offers a range of acoustic ceiling products from suspended metal ceilings to baffles, ceiling rafts, nodal ceilings and more. The team are able to create totally bespoke acoustic solutions for any space.

Whist an International business geographically, for SAS the German market required more concentrated activity, specifically in overcoming issues of language for example.

The solution and results:

Built for Marketing was engaged as a full marketing outsource with overall management of the internal Marketing Services team at SAS International, and working specifically on a clear communications plan to centre around business strategic goals using successful campaign deliverables that aligned to the German market.

Built for Marketing managed the delivery of a fully translated and aligned German website, accompanied by regional monthly emailers and strategic social content.

Built for Marketings activities successfully led to an increase in website users across the German region. This contributed to an expansion of the German market database via website registration.

Ultimately the key objectives set by the client were achieved and a stronger influence within the German market was established.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We improve the company’s positioning by developing research within each of the key markets the client works within.

Our efforts are focused on capturing customer and marketing perceptions through comprehensive surveys and carry out local market/competitor analysis.

The results of the research enable communication on a local level with each of the key markets defined by the client.

We design and optimize your corporate brand to improve your growth, engagement, and brand awareness. We deliver brand messaging, corporate visual identity, key templates and social media content.

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    What SAS International says

    “Built for Marketing developed a clear understanding of our target market and worked to a professional and effective scope of work. They have delivered successful campaigns, podcasts and a full marketing outsource which offered real results that aligned to our strategic business goals. Assisting SAS International in realising our objectives and positive business outcomes.”

    Phil Smith, Sales Director, SAS