Sleepeezee

Sector:
Manufacturing

Services:
Research | Strategy | Positioning

Overview:
Our work with Sleepeezee involved building on its current position by researching, developing the marketing strategy and supporting the company and the sales team.

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The Challenge:
BFM were recommended to Sleepeezee by a creative agency partner to create and develop their marketing strategy.

The solution and results:
BFM carried out extensive research for Sleepeezee into the bed market, their competitors and their current position in the market. A full online communication plan was created, of which the success was closely monitored.

As part of the marketing strategy, BFM were involved in maintaining and expanding engagement with high street retail/distribution partners. BFM worked on new marketing campaigns, which were showcased at annual trade exhibitions.

BFM supported Sleepeezee’s Commercial Director with the rebranding of the company. BFM were responsible for all social media activity, content drafting and any other support Sleepeezee required.

With a detailed sector understanding of construction, the Built Environment and Building Materials, Built for Marketing offer a market research service, a detailed gathering of data to aid in learning more about target demographics and your customer base. We aid businesses to be more market-focused, ensuring those within the business can market more effectively and, ultimately, succeed in their market goals.

Market research remains a vital part of any business strategy, big or small, new, or old.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We improve the company’s positioning by developing research within each of the key markets the client works within.

Our efforts are focused on capturing customer and marketing perceptions through comprehensive surveys and carry out local market/competitor analysis.

The results of the research enable communication on a local level with each of the key markets defined by the client.

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