Together we are an award-winning team of experienced marketing strategists. Each with our own area of expertise and merits, we offer a wide range of skills to develop and deliver meticulously planned marketing strategies.

Jules Quested-Williams

Director UK & EU Office

The brains and driving force behind Built for Marketing, Jules Quested-Williams has over three decades of experience within the built environment sector and across the wider local industry. Her passion, energy, and personality are just some of her attributes that ensures Built for Marketing and the team are constantly moving forwards and striving to do more.

Jules is a director, developing new business and overseeing all client accounts. Focusing on developing each client’s strategy to be bespoke to them, Jules is always involved in the initial planning process and scope of work.

With board level experience in Sales and Marketing, Jules often develops and implements sales strategies for our clients in addition to developing organisational strategies, structures, and processes for improving the effectiveness of an organisation.

She has a love for the island of Madeira and the occasional gin and tonic, but Built for Marketing is Jules’ baby, which means she rarely switches off.

Penny Williams

Director UK Office

Penny prides herself on helping businesses connect and engage with their customers, creating great content to achieve their goals. With a background in broadcasting and big events, she specialises in creating radio campaigns and audio content for websites and podcasts as well as event planning and creating memorable experiences.

A lover of all things content based on her extensive knowledge of PR, social media support and training and media buying means she adds value to every campaign and every client.

Rita Barata

Associate Director, EU Office (Portugal)

Rita is a Portuguese architect with extensive research experience related to healthy building materials and with a postgraduate degree in Marketing & Product Management. After 7 years living and working in Barcelona, she recently moved to Portugal and started her position as Associate Director at Built For Marketing EU.

She worked for PMMT Arquitectura and was the leading head of Friendly Materials: an assessment tool that relates healthy indoors with its building materials. Rita is passionated about architecture, visual communication, design and life in general!

Kerry Richards

Associate Director, UK Office

Kerry is a talented marketeer and has over 30 years experience in providing creative and digital marketing services.

Her knowledge in website management, social media strategy and all things analytics makes her an incredibly valuable addition to our team. Because of this Kerry takes the lead on digital support for our clients helping them to maximise their digital presence.

Not only does Kerry bring a breadth of experience and knowledge to our team, but also blesses our UK office with her amazing sense of humour – making us even luckier to call her a true BFM’er.

Gillian Burgis-Smith

Associate Director UK and EU

Gillian is a British and European Architect with a passion for inclusive, diverse, equitable and accessible design.

Her continued research experience relates to neurodiversity and creating psychological safety within the built environment based around sensory processing differences. Included in her methodologies is the University of Cambridge IDEA toolkit. A researched tool that helps people to gather insights for creating spaces and experiences where people thrive and to design inclusively and to train the muscles of empathy.

Selected as the RIBA core speaker for Inclusive Environments in 2023 Gillian is passionate about leaving a legacy of inclusive environments and experiences where everyone can reach their full potential.

Within Built for Marketing, Gillian focuses on assisting clients adopt strategies to include neurodiversity and creating psychological safety within their own businesses through training and guidance strategies, but also supports the wider conversation within their own product marketing and product development.

Iris Wilke-Frank

Director, EU Office (Germany)

Iris has over a decade of experience within international marketing, marketing communication across borders and worldwide brand positioning.

Together with director Jules she has developed our new Built for Marketing EU services. Iris is based in Germany and is Director of Built for Marketing EU.

Darren Jarvis

Associate Director EU Office, France

Darren has been part of the BFM’s network for many years, more recently working in France as Associate Director EU Office (France)

After many years working at The Building Centre in London, Darren established Construct UK Ltd in 2003.  Today, the company continues to provide construction-specific sales and marketing information and is pleased to include many international businesses and trade organisations amongst its clients.

Now based in France, Darren spends much of his working time supporting construction product manufacturers with their export activities, helping them to research and navigate this diverse and complex industry and to identify potential UK- and EU-based business partners.

Working as part of the BFM team, Darren understands the importance of providing truly comprehensive and accurate data, which he obtains from first-hand research and by utilising both his and BFM’s extensive network of industry contacts developed over many years.


João Lopes Cardoso

Social Media & Digital Communications Associate, EU Office

João is a multifaceted creative who has an arts background and over a decade of experience in content creation and planning for social media and digital platforms. His knowledge in photography, video and graphic design, together with a creative mind and a focus on detail, will certainly bring eye-catching results.

João likes to work in a team and to face challenges by finding practical and appealing solutions.

Catarina Teixeira

Social Media Associate UK and EU

Catarina joins us with an impressive background in the digital marketing industry, having previously held a skilled digital role at META. Her expertise in social media management and her passion for driving engaging content make her an invaluable addition to our BFM family.

Catarina will play a vital role in developing and executing successful social media campaigns, resulting in increased brand visibility and engagement. With a deep understanding of the latest industry trends and emerging social media platforms, she is able to deliver compelling strategies that yield measurable results strengthening our brand and most importantly our client’s brand presence in the both EU and UK markets.

Beyond her exceptional digital skills, Catarina’s collaborative nature and strong communication abilities make her a perfect fit for our team.

Rhian Hopkins

Marketing and Communications Associate, UK Office.

Rhian is a bright and bubbly character with extensive experience working in the travel industry and the media, managing marketing and events in a wide range of industries.

Rhian has a keen eye for detail, is highly organised and her experience makes her the perfect Marketing Communications Associate for Built For Marketing.

Rhian loves to think creatively and this allows her to come up with ideas and positive outcomes with commercial success.

Sue Smith

Office Manager, EU & UK Office

Sue is one of those people who’ve lead a most extraordinary life. As a professionally trained ballet dancer she spent many years travelling around the world working in circuses, dance companies and cruise liners. More recently, she has been managing retail and leisure spaces, including the Victoria and Albert Museum.

So it goes without saying, Sue brings a vast breadth of knowledge and management experience to the team.

With a love of nature & animals, her current collection of six cats is somewhat tame when compared to her previous companions of Marmoset Monkeys!

Maybe one day she’ll write an autobiography so we can all read about her amazing life, but until then she oversees the smooth running of the Built for Marketing offices and is on hand to assist with any enquiries you may have.

Pedro Cavalli

Associate Digital Marketing and Communications Analyst – EU Office

Born in Brazil, Pedro is a marketing professional living in Paris, where he got his Master’s degree. With years of experience as a consultant in the B2B sector, he has already created deliverables for NASA, Netflix and Dassault.

Pedro loves working on different projects where he needs to get out of his comfort zone. That’s how he learned about Photoshop, photography, AI and copywriting. Whether he’s brainstorming digital marketing strategies or designing graphics, Pedro brings positivity, a customer-centric approach and probably a croissant. Because, well, Paris.


Sarah Hughes

LinkedIn Lead Generation Associate UK Office

Sarah is a LinkedIn lead generation, social selling and value proposition expert.

An award-winning B2B marketer, Sarah’s specialism is leveraging LinkedIn to build your reach, engagement and sustainably build your pipeline, solving the age-old problem of feast and famine.

She does this through a variety of ways: creating your LinkedIn strategy with you, LinkedIn coaching, LinkedIn training, LinkedIn personal and company profile optimisation, content strategy, as well as Prospect Booster, the LinkedIn lead generation done with you service.

With Sarah by your side, you’re well equipped to leverage the world’s #1 b2b social platform, so that you have a social profile of which you’re proud and that consistently and predictably generates leads for you.

With 30+ years’ experience in marketing communications, Sarah also works with companies on defining their value propositions so that their prospects instantly understand why they are wise to choose them.

Bringing a wealth of experience from across many sectors, Sarah is also highly specialist in the built environment, in particular working with companies in the sustainable, construction, architecture and regeneration spaces.

Sarah lives in glorious South Devon. With a total zest for life, Sarah is a personal development junkie. She loves travel, the great outdoors and crafting colourful creations, including bunting, collage and mosaics.

Felicity Parsons

Architectural Storytelling Associate

Felicity is a copywriter with over thirty years’ experience of working with architects and other construction professionals. She is interested in every aspect of the built environment ‒ from ingenious design details and materials innovations to the human stories and visionary thinking that underlie successful placemaking projects.

A firm believer in the power of a good narrative, Felicity identifies and creates stories that are purposeful, focused and engaging. And as a creative writer, she is passionate about the craft of writing ‒ understanding how punctuation, word choices and syntax contribute to pace, tone and meaning.

A Londoner turned Glaswegian, Felicity is a keen urban explorer. Her formula for a perfect walk includes architecture, green space, coffee, cake and – ideally – a cute puppy or two. She also loves the wonder and solitude of wild spaces and enjoys walking in Scotland’s beautiful landscapes.

Jon Sanctuary

Telemarketing Associate UK

Jon is a passionate advocate for ensuring proactive and direct engagement is included within any coherent marketing strategy.  A sales career that started with Exchange & Mart classified ads (ask your parents) and included senior management of large scale call centres through to technical B2B business development, Jon knows the value the telephone brings to a joined up sales & marketing strategy.

Working within BFM, Jon brings his knowledge as a leading provider to clients within the built environment on creating meaningful opportunities with specifiers, decision makers and key stakeholders.   Aside from lead generation Jon’s experience also covers data cleansing, market research, satisfaction surveys and call agent training requirements.

Away from the office you will often find Jon either single handedly keeping the golf ball industry afloat or cycling through the beautiful Dorset countryside.

Emma Clarke

PR Associate, EU & UK Office

Emma is an experienced PR and communications professional with a proven ability to deliver multi-channel content and creative integrated B2B and B2C campaigns. With 16 years of experience, she’s supported brands across a wide range of sectors, including HVAC, construction, building products, manufacturing, and interior design.She joins the Built for Marketing team with a continued focus on forging strong, long-lasting relationships, Emma prides herself on quickly becoming a trusted extension of the client team. Her passion for becoming a “subject matter expert” also ensures that she can provide genuine insight when interacting with the media and preparing creative, audience-focused content.

Mark Ledger-Beadell

Chairman, UK & EU Office

Mark Ledger-Beadell is the Chairman of Built For Marketing and the Head of EMEA for CDI Global, the Cross Border M&A specialist. Mark has over 30 years of experience in M&A and has developed a deserved reputation for getting deals done. He specialises in complex shareholder issues from the perspective of sellers and management teams.

At Built For Marketing Mark provides an overview of business strategy but is always available to clients where some wider business context is relevant whether that be transactional or in terms of introductions from his wide business network.

Polly Peart

Digital & Social Media Associate, UK Office

Polly is the latest addition to the BFM family and joins us as our Digital & Social Media Associate. She is an experienced social media manager and has a wealth of experience in the areas of property, construction and commercial interiors.

Polly’s focus at BFM is creating social media content strategies that translate into captivating copy, compelling graphics, and visuals. Her expertise & passion for social media strategy, coupled with her experience and knowledge of our sectors, makes her a valuable asset to the team. Her ability to translate our clients’ goals and objectives into engaging, purposeful content to strength their connection with their audiences; is what she does best.