We’ve won a Construction Marketing Award!
Built for Marketing and Lucas ProTools have won the prestigious Best Product Launch in the Construction Marketing Awards 2015! The win was for our part in launching the world’s finest paintbrush: the ProFinish paint brush, which had won an “honourable mention” at the Red Dot Awards Product Design 2015 and now appears in Red Dot’s Design Yearbook and in its museums in Germany and Singapore.
The Lucas ProFinish launched at an exclusive and lavish event held at the McLaren Technology Centre. With a very reputable attendee list made up of industry leaders and other VIPS, the guests were witness to the formal reveal of a product worthy of being hosted under the McLaren banner, as we would not settle for anything less than a spectacular launch for this fantastic design. We describe the brush as “The ProFinish is an advanced, ergonomically designed British-made brush that comes in a boxed set along with a ProGuard and ProComb that keep the brush safe and clean, making it capable of lasting a lifetime.”
The event opened with an enthusiastic speech from British designer and co-founder of Red or Dead, Wayne Hemmingway who gave his support for the ProFinish as it embodied “the best of British design and innovation”. Following the speech, guests were then given a tour of the McLaren Tech Centre, a unique privilege even for the VIPs!
Response to the event was HUGELY positive and we enjoyed the benefits that a successful launch brings after months and months of hard work.
The Construction Marketing Awards showcase the construction industry’s ingenuity, innovation and measured success in all aspects of marketing and we are absolutely delighted to have been recognised for all of our efforts. As a judge commented “Good research and collaboration at the development stages ensured the product met market demand. This is a textbook example of a well-executed launch event that gained good results”.
Danny Lucas, Executive Chairman and Managing Director of Lucas said: “We are proud the launch of Lucas ProTools has been recognised in these awards. We’re now expanding the range and these advanced tools deserve to be well received by the construction industry.”
To see the full marketing journey behind the launch and BFM’s continued relationship with Lucas ProTools and the now famous ProFinish, click here.