Client: 

Guthrie Douglas

Services:

Research | Strategy | Positioning | Communications

Overview: 

We developed the marketing strategy for Guthrie Douglas to position them into the architectural specification market, and supported this with a new website launch and a full communications plan. 

"The Built for Marketing team have in a relatively short space of time, become trusted advisors to the Guthrie Douglas board. Jules and Sharon's hard work and dedication to making the Guthrie Douglas brand resonate throughout the whole architectural community cannot be faulted. The knowledge, skill set and commitment to our business’ success that BFM deliver exceeded our expectations, and I can’t thank them enough for the way they've driven the development of our new brand identity."

Andrew Kitching, Managing Director, Guthrie Douglas

 
 

Engagement

Guthrie Douglas is a rare client who was neither recommended nor an introduction through our network. In fact they simply searched the term ‘Construction Marketing’ and found Built for Marketing as the top result.  We take as much pride in our own marketing as we do in our clients. Impressed by our own business development approach, Guthrie Douglas’ agreement to our consultancy proposal has led to a great long term working relationship. 

 

Positioning

Initially we carried out extensive market research to fully understand Guthrie Douglas’ market position and competition internationally. We then developed and supported the Guthrie Douglas team on implementing a strategy of alternative methods of distribution and routes to market.

 

Marketing Strategy

We worked with Guthrie Douglas to create a marketing strategy which was measurable and fully deliverable. This included a full communications plan for offline and digital activity. With a change of focus to the architectural specification market, visual imagery was a key requirement. We worked to a detailed project plan of gaining usage permissions and creating new professional photography and videography.

 

Website Launch

Sharon has managed the development and launch of Guthrie Douglas’ new website which showcases much of the new imagery and video content, aimed at the new target market of architectural specification but also serving the installer and contractor markets with easy to

 

award winning

We were recognised for our work with Guthrie Douglas by the Construction Marketing Awards, taking home the title of 'Best Strategic Planning & Management' in 2017.

 

Support

We support Guthrie Douglas with ongoing content creation, sales support and all communications. Sharon Bowles acts as the day to day marketing outsource for Guthrie Douglas, ensuing all marketing activity is delivered in a timely and professional manner.

 

The Future

Built for Marketing continue to act as Guthrie Douglas’ marketing strategists and their fully outsourced marketing department. We are proud to be part of the team that builds on the continued success of Guthrie Douglas.