Strategy Development | Communications


Our work with Harbrine involved developing their management structure, recruitment process and staff training. We developed a fully structured marketing strategy for Harbrine. 


"We hired Built for Marketing to provide and develop organisational strategies, structures, and processes for improving the effectiveness of our organisation in the market place. I found Jules and the team to be results driven, with good planning skills and ambitious, self motivated. Jules especially is very enthusiastic and energetic about every challenge and deals with it like a passion. Always delivers!”

Wayne Harris, Director, Harbrine


strong relationships

BFM has strong relationships with the Directors at Harbrine. Harbine were one of the first clients to engage BFM, upon incorporation in 2008.  


skills development 

Working closely with the Directors of Harbrine to develop a clear strategy moving forward. 


skills gap analysis

Using a nine-element framework, resource was highlighted as a key element of the strategy to adapt and change. 


structure and recruitment

BFM worked closely with the Directors to develop a mid-tier management structure. 



Key people gained advanced training and personal development. 


Marketing strategies

Full structured marketing program including communication, branding and new product development. 


The future

Whilst we are no longer directly working with Harbrine, BFM continue to support the ongoing development of Harbrine and associated brands such as Carson International.