Client: 

Integrity Software

Services:

Strategy | Communications | Sales Support

Overview: 

We worked with Integrity Software to build on their current position by developing and enhancing the current marketing strategy and communications plan to improve brand and product recognition and to provide a platform to create sales.

 
 

recommendation

We were introduced to the client through Integrity Software's marketing agency, after the client was finding it a challenge to replace their internal Marketing Manager role.

 

full marketing outsource

BFM took over the Marketing Manager role for both Integrity Software brands, offering an outsourced Marketing department with full support to the team.

 

marketing communication plan

A full strategy and marketing plan was developed and implemented immediately. Including campaigns, events, website management and customer communications. 

 

sales team integration 

BFM attended monthly sales and marketing meetings working with the sales team to develop new campaigns and report on the ROI of ongoing activity.

 

the future

After working with Integrity for a number of years, BFM assisted with recruiting a suitable internal Marketing Manager and provided a full handover to ensure a smooth transition.