Client: 

Lucas

Services:

Content | Communications

Overview: 

Each year FINISH publication builds in content, advertising support and circulation. FINISH is the Lucas yearbook but also celebrates supplier partnerships and ‘best in class’ for the construction industry.

“The latest edition of our Lucas UK 2018 FINISH YEARBOOK achieved global fame by winning place in the International Design Awards in Los Angeles. This was all down to the creative work of Built for Marketing who gave us an exceptional service and an amazing high quality publication that we are extremely proud of. A massive thanks to Jules and her team who(m?) we would have no hesitation in recommending to others.”

Danny Lucas - Lucas UK Executive Chairman & Managing Director

 
 

background

FINISH is gifted to Danny Lucas’ personal network including the key influencers of some of the most prestigious projects in the UK, Including Nova Victoria, Tate Modern extension, One Angel Court and other current landmark London projects. This audience has the potential to assist all the sponsors and advertisers to gain future business. Whilst most importantly, being informative of all the innovations that Lucas are focused on delivering.

 

objectives

The objective was set for the 2017/2018 edition to be even better and more beautiful than previous years, a high quality, ‘coffee table’ publication with excellent features and content including looking back at Lucas’ 6 year partnership with McLaren and highlighting new innovations such as Lucas Breathe.

FINISH is a yearbook that is an unusual advertising opportunity for Lucas suppliers and partners to align to Lucas and its award winning values. It was created to be a real leader in the construction sector.

content strategy & planning

Built for Marketing worked closely with Danny Lucas to identify the high quality content needed to resonate with the FINISH readership of construction CEOs and other construction industry leaders. The publication's layout was managed within Blinkplan and shared in regular updates with the client.

BFM oversaw the full project as well as supporting with copy writing and image sourcing. We were responsible for managing suppliers and liaising with Lucas with regards to design approval and amends.

 

award winning

2018 saw the Lucas Finish Yearbook win Gold at The IDA (International Design Award) for Graphic design print / editorial.

The International Design Awards (IDA) exists to recognise, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design.