Integrated Logic
Sector:
Technology | Building Products
Services:
Marketing Strategy | Brand Launch | Outsourced Marketing Delivery
Overview:
In order to achieve the business objectives, Integrated Logic engaged Built for Marketing (BFM) to act as their complete marketing team, from Director level to Account Manager. As a start up company, BFM devised an all encompassing marketing strategy for Integrated Logic based on market research reports and using our knowledge of the built environment.
The Challenge:
BFM to design, build and development of their new website that was launched in 2019; from user journey considerations to design layouts, content population and data capture. The website was intentionally kept very clean and clear, promoting who they are, what services they offer and highlighting some their key projects – with very obvious call to actions throughout.
As part of the strategy to boost the performance and the awareness of the website, with some short-term wins, BFM engaged a specialist Pay Per Click (PPC) agency to ensure that key word searches was driving relevant traffic to the website.
The solution and results:
In support of Integrated Logic’s brand launch, BFM created all the relevant collateral needed for the website, right through to point of sales documents. BFM also worked closely with Integrated Logic’s product manufacturers such as KNX and Control4 to maximise the partnership benefits.
BFM created a targeted communications plan which included monthly emailers, weekly website content updates, daily social media activity, monthly blog posts, event attendance and relevant PR activity. Also as a part of this communication plan and brand building exercise, BFM implemented a successful direct mail campaign for developers which was recognised by the Construction Marketing Awards.
