Integrity Software

Technology | Construction and Built Environment

Strategy | Communications | Sales Support

We worked with Integrity Software to build on their current position by developing and enhancing the current marketing strategy and communications plan to improve brand and product recognition and to provide a platform to create sales.

View work examples:

The Challenge:
We were introduced to the client through Integrity Software’s marketing agency, after the client was finding it a challenge to replace their internal Marketing Manager role.

The solution and results:
BFM took over the Marketing Manager role for both Integrity Software brands, offering an outsourced Marketing department with full support to the team.

A full strategy and marketing plan was developed and implemented immediately. Including campaigns, events, website management and customer communications.

BFM attended monthly sales and marketing meetings working with the sales team to develop new campaigns and report on the ROI of ongoing activity.

After working with Integrity for a number of years, BFM assisted with recruiting a suitable internal Marketing Manager and provided a full handover to ensure a smooth transition.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We build communications plans aimed to streamline the marketing process, with monitored and measured marketing engagement. Including campaigns, events, website management, social media and customer communications.

Do you need Marketing support?