Lucas Pro Tools

Building Product | Manufacturing

Research | Positioning | Strategy | New Product Launch | Communications

We oversaw the design and production of Lucas ProTools product launch and developed the strategy for its route to market.

View work examples:

The Challenge:

Jules Quested-Williams was introduced to Lucas ProTools late in 2013, with an aim to discuss the development and launch of an exciting new product…

Jules and the team at Lucas ProTools met to develop the Lucas ProFinish and create a marketing strategy for launching in the UK market.

Jules worked closely with the partners in developing techniques for a high-quality manufacturing process, as well as superb design for packaging to suit the product.

Design and development of a range of product accessories including the ProComb and the ProCondition.

Jules and Lucas approached the globally-recognised Dupont Manufacturing to produce the ProFinish’ unique blend of filament.

The solution and results:
With the product finalised, a brand new website and full marketing communication materials go live, ahead of the product launch date. The product was launch on the 27th November 2014.

The Lucas ProFinish has bestowed the prestigious Red Dot for Product Design. The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with around 17,000 entries each year it is one of the best-respected design competitions in the world.

BFM and Lucas ProTools received an award for “Best Product Launch” in the Construction Marketing Awards 2015. The judges comment: “Good research and collaboration at the development stages ensured the product met market demand. This is a textbook example of a well-executed launch event that gave good results”.

With a detailed sector understanding of construction, the Built Environment and Building Materials, Built for Marketing offer a market research service, a detailed gathering of data to aid in learning more about target demographics and your customer base. We aid businesses to be more market-focused, ensuring those within the business can market more effectively and, ultimately, succeed in their market goals.

Market research remains a vital part of any business strategy, big or small, new, or old.

We improve the company’s positioning by developing research within each of the key markets the client works within.

Our efforts are focused on capturing customer and marketing perceptions through comprehensive surveys and carry out local market/competitor analysis.

The results of the research enable communication on a local level with each of the key markets defined by the client.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

BFM manages the full process of launching a new product. We will cover everything from overview brochure, photorealistic renders, new technical data sheets, launch posters to a complete online communications plan. We also have the ability to create and manage launch events or gatherings.

We build communications plans aimed to streamline the marketing process, with monitored and measured marketing engagement. Including campaigns, events, website management, social media and customer communications.

Do you need Marketing support?

    What Lucas says

    “Text TBC.”

    Lucas, Lucas