Paviom Global

Building Products | Manufacturing

Strategy | Positioning | Website Development | Communications

Our work with Paviom involved increasing brand awareness, devising and executing communication plans, supporting the refresh of their website and PR copy-writing.

View work examples:

The Challenge:
A high end architectural lighting supplier, Paviom had worked on prestigious projects and needed a platform from which they could communicate.

The solution and results:

BFM produced a marketing strategy for Paviom including a full marketing communication plan, focusing on digital platforms, PR and events within the architectural market.

We worked with the team to refresh the Paviom website which included adding their vast product portfolio.

Working with the Lighting Journal, BFM were integral in the ILP Summit event write up, where Paviom and partners were promoting the development of the Paviom Tubelite.


BFM supported Paviom in the sponsorship of the e-Luminate Festival in Cambridge, including online promotion in collaboration with BBC Cambridge.


The Paviom team are now working to develop further market awareness of their award winning products to a growing number of architects and lighting designers around the world.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We improve the company’s positioning by developing research within each of the key markets the client works within.

Our efforts are focused on capturing customer and marketing perceptions through comprehensive surveys and carry out local market/competitor analysis.

The results of the research enable communication on a local level with each of the key markets defined by the client.

We have the ability to manage the design, build and development new websites, as well as updating and improving existing ones.

We build communications plans aimed to streamline the marketing process, with monitored and measured marketing engagement. Including campaigns, events, website management, social media and customer communications.

We help your company to boost website traffic engagement and brand awareness. Your page will be more likely to appear higher on a search engine results page, increasing visibility for your products or services.

Do you need Marketing support?