Switch Packaging

Sector:
Packaging

Services:
Marketing Strategy | Outsourced Marketing Delivery

Overview:
Switch Packaging is a sustainable, environmentally-friendly packaging design consultancy offering bespoke moulded pulp, solid board and corrugated sustainable materials.

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The Challenge:
Our team was approached by Switch Packaging to refresh their brand, increase their market presence and strategically align to their business objectives. 

The solution and results:
Built for Marketing worked as Switch Packaging’s Marketing Consultants and outsourced marketing team to develop and deliver the marketing strategy which successfully increased their market presence.

The aim was to build on Switch’s current position by assisting in the development of a clear and deliverable marketing strategy. We’ve developed the market messaging aligning to Switch’s expert design, technical and consultative service offering, as well as a focus on the green and sustainable values that run through the legacy of Switch and its products. The company’s website was reviewed, drafting copy and sourcing imagery to align to their brand messaging. Clear CTA (call to actions) were added, as well as data capture points across the website. SEO was optimised and ranking for key search terms.

Working as members of the Switch Packaging team, our responsibilities include brand messaging, data analysis, CRM and sales integration, website management, social media, case study and content management, targeted campaign planning and delivery, email marketing, video planning and management, collateral management and more

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services. Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

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