Top Jobs In Construction

Sector:
Construction

Services:
Constructing Excellence

Overview:
The objective of the campaign was to gain more interaction with young people and to promote construction skills and career opportunities within schools.

The Challenge:
The objective of the campaign was to gain more interaction with young people and to promote construction skills and career opportunities within schools.

The solution and results:
The Kent branch’s objective for 2018 was to address the skills shortage crisis and to build an interest in construction within a younger age group. There are over 186 identified trades and professional opportunities in the construction industry which are rarely discussed as career options within schools. The need to start the conversation at a younger age is a necessity. The ‘Top Jobs’ card game was a creative idea from Built for Marketing which was developed through their relationships with the organisation and specifically with the Chair of Constructing Excellence Kent, Cheryl Causebrook.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We build communications plans aimed to streamline the marketing process, with monitored and measured marketing engagement. Including campaigns, events, website management, social media and customer communications.

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    What Constructing Excellence says

    “So proud of these! Let’s make sure we reach the masses, to let them know what a fantastic industry we work in. Thank you Built for Marketing.”

    Cheryl Causebrook , Chair of Constructing Excellence Kent