WMS Underfloor Heating

Sector:
Building Product

Services:
Research | Strategy | Mentoring | Communications Planning

Overview:
We created a marketing strategy for WMS to improve their brand within their market and strengthen relationships with current and future clients.

View work examples:

Underfloor Heating Systems from WMS

The Challenge:
We created a marketing strategy for WMS to improve their brand within their market and strengthen relationships with current and future clients.

The solution and results:
BFM worked with the management team to create a strategy to drive the business forwards, with marketing leading from the forefront.

A thorough communication plan was devised which aimed to streamline the marketing process, with monitored and measured marketing engagement.

BFM carried out extensive research into the wider underfloor heating market, the housing market, the offsite construction market, and the effects Brexit may have for the underfloor heating industry. Detailed analyses were carried out on the most effective channels that supply business to WMS, WMS' current market position and on WMS' competitors.

An integral part of the marketing strategy was to build sales relationships. This included strengthening current relationships whilst also branching out and expanding WMS' clientele, ensuring a new Key Account Management process was adapted.

As part of the strategy, BFM worked to develop the internal sales and marketing resource, mentoring existing team members and driving the recruitment process for a new Marketing Manager.

With a detailed sector understanding of construction, the Built Environment and Building Materials, Built for Marketing offer a market research service, a detailed gathering of data to aid in learning more about target demographics and your customer base. We aid businesses to be more market-focused, ensuring those within the business can market more effectively and, ultimately, succeed in their market goals.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services. Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

Built for Marketing recognises that there is often a time limit required for our services. It is our aim, when that time comes to ensure we assist in identifying the right talent to replace us. We can mentor new marketeers expand their market and sector knowledge, give advice and support.

We help your company to boost website traffic engagement and brand awareness. Your page will be more likely to appear higher on a search engine results page, increasing visibility for your products or services.

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    What WMS says

    "Built for Marketing came recommended to us, to help us improve our focus and to create a strategy to drive our business forwards. Jules’ natural ability to identify need and opportunity made working with her inspiring and enjoyable. Most valuable was her support in developing our internal sales and marketing resource, mentoring existing team members and driving the recruitment process for a new marketing manager. Jules' energy and enthusiasm in everything she does is infectious and she has left a positive stamp on the way we now work."

    Sheldon Cooper, Sales & Marketing Director, WMS Underfloor Heating