Research | Strategy | Positioning
Our work with Sleepeezee involved building on its current position by researching, developing the marketing strategy and supporting the company and the sales team.
BFM were recommended to Sleepeezee by a creative agency partner to create and develop their marketing strategy.
BFM carried out extensive research for Sleepeezee into the bed market, their competitors and their current position in the market. A full online communication plan was created, of which the success was closely monitored.
As part of the marketing strategy, BFM were involved in maintaining and expanding engagement with high street retail/distribution partners. BFM worked on new marketing campaigns, which were showcased at annual trade exhibitions.
BFM supported Sleepeezee’s Commercial Director with the rebranding of the company. BFM were responsible for all social media activity, content drafting and any other support Sleepeezee required.
Whilst BFM no longer work with Sleepeezee, we are excited about what the rebranding will mean for the company in the future.