Cubicle Systems

Sector:
Building Products | Manufacturing

Services:
Research | Strategy | New Product Development

Overview:
We developed the marketing strategy to improve Cubicle System’s brand and product recognition and provide a platform from which to increase sales.

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The Challenge:
As part of our work with SIG interiors division, BFM were engaged with Cubicle Systems in order to re-align their marketing strategy with the rest of the group.

BFM conducted research into the washroom market, Cubicle Systems competitors and supply channels.

The solution and results:
BFM created a marketing strategy which focused on moving Cubicle Systems into a different market and strengthening their brand.

As part of the new strategy, the team completed a re-brand which included new marketing materials to promote Cubicle System’s products.

As part of the initial research process, we worked with the manufacturing team to develop new products aimed at the education sector.

Cubicle Systems continue moving forward with a strengthened brand promoting their range of products with great success.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We improve the company’s positioning by developing research within each of the key markets the client works within.

Our efforts are focused on capturing customer and marketing perceptions through comprehensive surveys and carry out local market/competitor analysis.

The results of the research enable communication on a local level with each of the key markets defined by the client.

BFM manages the full process of launching a new product. We will cover everything from overview brochure, photorealistic renders, new technical data sheets, launch posters to a complete online communications plan. We also have the ability to create and manage launch events or gatherings.

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