Strategic Marketing Consultancy

Operating within the industrial construction sector, MiTek supplies specialist mezzanine systems used in warehouses, logistics centres and commercial buildings. With marketing activity spanning multiple markets, the company operates with a lean in-house structure led by a single International Marketing Manager responsible for coordinating strategy and delivery.

To support this role, Built for Marketing provided strategic mentorship and consultancy over a three-month period, working as an independent sounding board for marketing priorities, supplier management and investment decisions.

Through a single point of contact and access to BFM’s wider full-service marketing expertise, the engagement helped ensure marketing decisions remained commercially focused and aligned with MiTek’s broader business objectives.

The collaboration highlights the value of independent marketing guidance for construction and built environment organisations operating with lean internal teams, helping strengthen marketing leadership while supporting confident, strategically informed decision-making.

“Thank you for your support in the last couple of months, you are my find of the year.

With more and more companies outsourcing various marketing fields and just having a marketing project manager in-house, I think having access to an independent agency that can be a sounding board and mentor is super important.”

Christine Pilbeam, International Marketing Manager, MiTek