“If You Always Do What You’ve Always Done, You’ll Always Get What You’ve Always Got.”

We have transformed Built for Marketing in the last two years. We are bolder, stronger as a team and have a more dynamic and adaptable skill base. We are winning work covering Portugal, Spain, Germany and France as well as from our founding base in the UK. We remain aligned to our specialist sectors of the built environment, architecture, construction and building products.

I want to shout this out loud…… why! because we adapted, took risks, and changed. Meaning, we have grown and matured as a business that benefits both our clients’ needs and our teams “remote first” ethos and family dynamic.

I was once told in my early career “do what you always do and get what you always got”  I have to confess I thought I was directly quoting my manager of the time but it seems it was the genius of Henry Ford

“If You Always Do What You’ve Always Done, You’ll Always Get What You’ve Always Got.” ~ Henry Ford.

You only have “to ask” Chatbot AI or search in Google to see that business leaders everywhere are prioritising transformation, ask yourself what if your most skilled people are more reinvention ready than your company culture is? Do you adapt or do they leave?

In today’s rapidly evolving business landscape, the concept of work and employment is undergoing a significant transformation. The rise of remote-first working and the need for agility in the face of global instabilities have reshaped the structure of organisations worldwide.

PwC’s latest Global Workforce Hopes and Fears Survey highlights 5 key elements.


  • Transform or die
  • Employees are restless
  • Financial hardships increase
  • Skills inequity on the rise
  • Workers aren’t afraid of AI

One area where these changes are particularly evident is the marketing industry were Built for Marketing are focused on building a skilled team that are not only multi-lingual, multi-cultural and multi-skilled but also dispersed across Europe.

Built for Marketing act as a marketing outsource from Director to Executive. A remote-first marketing team offering multi-lingual advantages, and the importance of agility in managing costs amid looming global uncertainties.

The Rise of Remote-First:

The remote-first approach, where companies prioritise remote work as the default mode of operation, has gained traction in recent years. This shift has been further accelerated by the COVID-19 pandemic, which forced Built for Marketing as well as many other businesses to adopt remote work on a large scale.

For Built for Marketing the result was a pivotal change, as a result Built for Marketing saw numerous advantages of a remote-first approach, such as increased productivity, access to global talent, reduced overhead costs, and improved work-life balance.

Being remote in definition could suggest loneliness or isolation. Team wellbeing is extremely key, aligned to the successes that BFM has enjoyed in the last two years. The team is socially connected online and offline, meet one another and clients regularly, respect one another and meet up as a whole team at least twice a year.

Multi-Lingual Marketing Teams:

In a globalised world, businesses are increasingly targeting diverse markets. Having a multi-lingual marketing team is essential to effectively communicate and connect with customers across different regions. By building a team of professionals fluent in the languages and cultures of the target markets Built for Marketing has gained a competitive edge. Our remote-first setup allows our clients to tap into a talent pool based in various European countries, where as a team of professionals we possess not only language skills but also cultural insights, helping to tailor marketing strategies and campaigns more effectively.

Agile Cost Management:

In today’s uncertain economic climate, businesses face the challenge of navigating global instabilities and potential recessions. By engaging Built for Marketing’s remote-first team clients can enhance their agility in managing costs. Remote teams reduce the need for physical office spaces, for Built for Marketing this means significant savings in rent, utilities, and other associated expenses which in turn are not passed on to our clients. Additionally, our “remote first” ethos allows Built for Marketing to access talent from regions, optimising an affordable cost structure without compromising quality.

Leveraging Technology and Collaboration Tools:

Built for Marketing as a team leverages technology and collaboration tools. With a plethora of project management, communication, and productivity tools, the Built for Marketing team can collaborate with clients seamlessly regardless of their physical location. Tools such as project management software, video conferencing platforms, and cloud-based file sharing systems enable efficient teamwork, effective communication, and seamless coordination, ensuring that the marketing efforts remain cohesive and aligned.


Overcoming Challenges and Building Trust:

While the benefits of a remote-first marketing team are numerous, it’s important to acknowledge that with this approach Built for Marketing focus heavily on building trust and maintaining effective communication, establishing clear expectations, promoting regular communication, and fostering a culture of transparency, we have built a cohesive and high-performing team.

The world of work is evolving, and the marketing sector is at the forefront of these changes.

We are proud of all that Built for Marketing has become embracing our remote-first working ethos, combined with a multi-lingual team based around Europe, offering our clients a unique competitive advantage. By leveraging technology, optimising costs, and fostering collaboration, Built for Marketing is thriving in an ever-changing global landscape.

The future of marketing teams lies in their ability to adapt, be agile, and embrace the benefits that remote-first working brings. Are you ready to seize the opportunities of this new era? To find out more about Built for Marketing contact Jules@builtformarketing.co.uk