Benefits of Outsourcing

Benefits of Outsourcing

Anyone with even a passing understanding of what Built For Marketing stands for will know that we are all about ‘the strategy’. The award winning team is an unparalleled brains trust that ensure client brands and value offerings are well framed and positioned within the built environment economy.

Clients are now looking to Built For Marketing to support this strategic vision with fully supported sales and marketing resources. The latest exciting addition to the Built For Marketing family comes in the shape of Jon Sanctuary, UK Associate – Telemarketing. We’ve asked Jon to briefly summarise what clients should expect from incorporating such a proactive discipline into their business development activity.

“The phone is an incredibly powerful tool in the right hands and my driving passion for over 20 years has been to help clients leverage that power.

“Since the pandemic we have seen a significant shift in how telemarketing is used.   Whilst we have always evolved our unique brand of ‘intelligent outbound’ to enhance any coherent business development strategy, the pandemic accelerated change.  B2B sales and marketing decision makers need to incorporate a broader suite of tools to communicate with their target markets.  Robust data, engaging content, social media outreach, and sales pipeline nurturing are just some of the skills now demanded by prospects to get on their radar.

“With BFM’s input on shaping effective strategy, my primary focus is developing a team of experienced, well trained, and effectively managed Account Managers and Sales Development Representatives.  With no need to recruit, train or retain staff BFM clients have speedy access to great people who ensure their strategy is fulfilled.

“Repeatedly, the biggest benefit I see for clients is the ability to tune the service ‘off and on’ as desired.  Whilst there is usually a key initiative that sparks the first foray, the dedicated ACM / SDR invariably becomes a trusted member of the team that can be called upon to provide invaluable support WHEN NEEDED.  Often it is long term support but equally it could be short term initiatives – e.g. quickly cleansing through a prospect data list ahead of an event, or a seasonal burst of lead generation.

“Personally, one of the most exciting aspects of joining Built For Marketing is that any project always starts with the strategy first.  With clear goals and processes the lives of me, my team, and the client, becomes so much easier.  Each of us are free to concentrate on core responsibilities – managers can manage, marketers can market, and salespeople can sell.

“So, in summary, what to expect from BFM’s Intelligent Outbound…

  • The catalyst that turns ‘strategy’ into demonstrable benefits
  • Access to specific skill and expertise
  • A flexible way to cope with changing workloads
  • Reduce labour costs. Hiring and training staff for short-term or peripheral projects can be expensive, and temporary employees don’t always live up to your expectations.  Outsourcing lets you focus your human resources where you need them most.
  • Freedom for managers to concentrate on core activities
  • Control capital costs. Cost-cutting may not be the only reason to outsource, but it’s certainly a major factor.  Outsourcing converts fixed costs into variable costs and releases capital for investment elsewhere.
  • Increase efficiency. Often, an outsourcer’s cost structure and economy of scale can give your firm an important competitive advantage.
  • Once a successful and trusted outsourcing facility is found an organisation has a valuable resource readily available that can be switched on and off as needed.  Arguably, this flexibility is considered the greatest benefit of outsourcing.

A wise person once remarked “As things change, they stay the same”.  As ever, good solutions and products supported by clear strategy enacted by professionals using latest best practices and methodology will generate revenue.  Simple.

Another wise person said, “simple does not always equate to ‘easy’”.