Potect

Sector:
Building Products | Manufacturing | Technology | Packaging

Services:
Marketing Strategy | Positioning | Product Launch

Overview:
As a new consumer brand launch Potect needed a brand creation and launch plan from start to finish, to ensure a smooth route to market. Using Amazon as the vendor, a website, social media, photography and packaging were required with PR to launch.

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The Challenge:
As a new consumer brand launch Potect needed a brand creation and launch plan from start to finish, to ensure a smooth route to market. Using Amazon as the vendor, a website, social media, photography and packaging were required with PR to launch.

The solution and results:

Once the branding and photography was created the website brought the brand alive with video showing the various uses of the product. Built for Marketing carried out extensive research to support the client with pricing and positioning of the product.

Creating the Amazon shop and then launching on social media followed by PR and engaging with social media influencers brought the product to point of sale.

The brand was launched on socials and the first sale made on Amazon in November 2022.

The client said “There was so much to consider creating, producing and bringing to market a new product from our passion. Built for Marketing helped us every step of the way to launch this exciting new product and they made the process so easy. From discussing the pricing through to developing the packaging, website and setting up the Amazon shop the BFM team expertise supported us throughout”.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services. Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

We improve the company’s positioning by developing research within each of the key markets the client works within. Our efforts are focused on capturing of costumer and marketing perceptions through comprehensive surveys and carry out local market/competitor analysis.

The results of the research enable to communicate on a local level with each of the key markets defined by the client.

BFM manages the full process of launching a new product. We will cover everything from overview brochure, photorealistic renders, new technical data sheets, launch posters to a complete online communications plan. We also have the ability to create and manage launch events or corporate gatherings. 

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    What Potect says

    “There was so much to consider creating, producing and bringing to market a new product from our passion. Built for Marketing helped us every step of the way to launch this exciting new product and they made the process so easy. From discussing the pricing through to developing the packaging, website and setting up the Amazon shop the BFM team expertise supported us throughout”.

    Giovanni Nieddu, Micro plas Mouldings Ltd