BFM managed, drafted and delivered the creation of CS Medical’s core product brochure. This brochure is used as an informational and sales tool to showcase CS Medical’s expertise and offering.
Aligning to the business objectives, the content was targeted directly to architects and designers in the healthcare sector. This incorporated relevant industry topics such as wellbeing, sustainability and compliance, as well as demonstrating CS Medical’s capability and offering.
For architects and designers, wellbeing and sustainability are growing priorities. As part of the marketing strategy, CS Medical needed to acknowledge and demonstrate their approach to new ways of thinking and working as manufacturers and consultants. Therefore, this messaging was included at the forefront of the brochure.
To keep the brochure clean and user friendly, BFM managed and delivered separate technical datasheets for each key product to include all relevant specification details. This also ensured that specifiers and designers were following the marketing funnel to convert into leads.
It was a pleasure to work with Cubicle Systems again and assist them in their new market strategy. We are already planning for future collaborative projects to align with their business strategy.