ASI Group – USA

Building Products

International cross border | RIBA NBS Research | BIM Integration | CPD Strategy | Communications (USA to UK Market) | Marketing Outsource

ASI Group products were established in the US market. BFM’s work was to build on its current position by working collaboratively with the company, developing and delivering a RIBA CPD Program and BIM integration. This was designed to improve ASI’s brand and product recognition to provide a platform to increase sales. Built for Marketing also acted as an outsourced UK/EU marketing department for ASI Group.

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The Challenge:
BFM started by adapting the American Specialties Inc (ASI) CPD content from supplied product information to being UK relevant, ensuring the content was entertaining and engaging, both in a personal presentation format and the online version.

The solution and results:

BFM successfully delivered the initial presentation to the RIBA audiences while the UK Sales team were not yet active.

Built for Marketing maintained a regular engagement with RIBA and their NBS services and as well as European bodies to ensure American Specialties Inc services and products were actively managed.

BFM worked to integrate American Specialties Inc BIM models in the UK market place ensuring they met RIBA’s strict requirement and that the BIM data was assessed and approved for publication.

Our outsourced marketing support ensured we always vocalised creative/strategic ideas and concepts that were implemented as the ASI Group moved more physically into the UK market.

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