Integrated Design Limited (IDL) with Fastlane

Building Products

EU Market Research | Strategy | Communications (German Market)

Built for Marketing worked with Integrated Design Limited for a specific cross border project, identifying new market distribution partners in Germany. Jules Quested Williams, based in the UK office and Iris Wilke, based locally in Germany worked closely with the management team in establishing the required criteria of a preferred German distribution partner. Eventually establishing a select group of contacts and being participant in the local language communications and ultimate personal introductions required to kick start the new market opportunities.

The Challenge:
Built for Marketing’s role was to build on IDL’s growing international position by developing an alternative German distribution strategy, ensuring widespread market penetration possibilities for the Fastlane Brand. The process was undertaken in three phases.

The solution and results:

BFM identified suitable distribution partners with a focus in the product sectors of gates, barriers and bollards, small to mid-tier businesses with a clear geographical footprint and installation experience and knowledge. BFM delivered through desk based market research detailed information on each suitable partner candidate. This initial list was discussed in detail with the team and a smaller criteria based list identified for phase two.

BFM identified the customer base that will best build and grow the sales position.

Built for Marketing created a detailed comparable matrix of company information including company accreditations, product details, market positioning etc. and identified a preferred shortlist of German distributors for one to one discussions and negotiations.

BFM facilitated distribution engagement, meeting preparation, support, and translation, including German language initial contact letters and managed meeting requests, project managed meetings over approximately four days, assisting with distributor discussions as required, and translation assistance.

For Built for Marketing a marketing strategy is aligned to a business’s overall plan. For marketing, this plan includes reaching prospective customers and converting them into an active customer base for either their products or services.

Our client, marketing strategies ensure the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements are fully understood and communicated internally and externally.

Built for Marketing offers market research services, which translate into a detailed gathering of data to aid in learning more about target demographics and your customer base. We aid businesses to be more market-focused, ensuring those within the business can market more effectively and, ultimately, succeed in their market goals.

Market research remains a vital part of any business strategy, big or small, new, or old.

We build communications plans aimed to streamline the marketing process, with monitored and measured marketing engagement. Including campaigns, events, website management, social media and customer communications

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    What Integrated Design Limited says

    “The benefit to a client in having local EU market knowledge, local language and cultural understanding is undeniable. Together with Jules, we were able to ensure the project was delivered effectively and efficiently within the time frame of six weeks. This ensured that momentum was maintained through to delivery that would otherwise have been difficult if the client had undertaken the project without BFM’s assistance.”

    Iris Wilke